
You might be wondering if you should list your home for sale during the holidays or wait until after the New Year. During the pandemic, the normal seasonal patterns disappeared from the housing market. There was so much demand for homes that any time was a good time to sell. Now that the market is settling down, timing is once again becoming an important consideration for home sellers.
Most people tend to list homes for sale in the Spring or early Summer. However, listing during the Holiday Season can have many benefits to consider.
Top 13 Reasons to List Your Home for Sale During the Holidays:
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There is less competition for buyers. Many sellers mistakenly believe listing in the spring is better, so buyers in the winter months have fewer homes to choose from. You'll face less competition from other sellers, making your home stand out and attact more attention.
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Winter prospects are more serious buyers. Winter buyers are typically purchasing because of a time sensitive move and have a “need” to make a buying decision as opposed to a “desire” to make a move. With the end of the year approaching, everyone involved in the transaction is eager to wrap up the closing process as soon as possible.
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Your home looks its best during the holidays. Buyers make emotional decisions when choosing a home. Seasonal decorations, cozy fireplaces, and the smell of pumpkin pies are very effective.
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One of the highest percentages of Listings Sold to Listings Taken occurs during this time of the year. Statistics show housing sales can remain steady in the winter months, while the number of new homes entering the market decreases, creating a trend towards a seller’s market during this time.
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You can restrict showings during the holidays. Don’t worry about working showings around family activities. Sophisticated showing services, like the one used by Keller Williams Realty, make it easy for sellers and their realtors to keep buyer’s agents up-to-date on available showing times.
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Buyers have more time to look at homes. School is out, many businesses close for extra days around Christmas and New Year’s, and out of town visitors abound. Buyers have additional time off to look at houses.
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January is traditionally the biggest moving month. Primarily because of school calendars, many people will move during the single month of January, as opposed to over the four months of summer.
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You can sell now and delay the closing, or even extend occupancy into the next year when moving is more convenient. Buyers taking advantage of holiday time off to search for a home may not need to move until spring, giving you plenty of time to find your new home and plan a convenient move.
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When you sell your home during the winter, you are in a position to buy in the spring when there are more homes on the market. If you can wait until spring for your new home you will have many more homes to choose from and the advantage of negotiating without a contingency on the sale of your home first.
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There may be fewer showings during the winter, but more qualified and motivated buyers. It’s all about the quality over quantity when it comes to winter buyers. Expect fewer showings, but be prepared for quick offers from serious buyers.
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Corporate transferees can’t wait until spring to buy a home. Corporations like to move their employees at the first of the year, therefore, giving transferees a deadline to negotiate a home purchase in their new city.
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Rates could continue to rise in 2023. It’s uncertain if rates will go up or down in 2023 but some indicators suggest rates could be on the rise this year and next. The higher the rates go the less buying power consumers have!
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Less Lookie Lou’s. Buyers during the holiday season are motivated and less likely to present low ball offers. Less inventory and choices could result in a higher net gain for sellers.
If you're considering when to list your home for sale or are considering buying a home, contact me to discuss your specific situation. I would be happy to discuss strategies to help you with your home buying or selling needs.